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Which of these best explains why basing a marketing effort on the spirit of popular culture is always a risk?

Responses

The spirit can change quickly and suddenly.

There is generally only one idea of what is popular.

What is important in one era is rarely important in another.

It is almost impossible to tell how the public feels about an issue.

1 answer

The best explanation for why basing a marketing effort on the spirit of popular culture is always a risk is:

The spirit can change quickly and suddenly.

This response highlights the unpredictable nature of popular culture, which can shift rapidly due to trends, social movements, or significant current events. Marketers may find that what resonates today could be irrelevant or even offensive tomorrow.