Which of the following terms refers to marketing done by the game developer or the development studio rather than by a paid agency?
(1 point)
Responses
distribution plan
distribution plan
targeted marking
targeted marking
independent marketing
independent marketing
marketing campaigns
5 answers
in-house marketing
Davi is a video game collector who collects the physical discs of both old and new video games. What is one important reason it’s less expensive for gamers and collectors like Davi to buy discs through resale?
(1 point)
Responses
The developer does not earn a commission on the resale of a game disc.
The developer does not earn a commission on the resale of a game disc.
Older discs don’t work as often.
Older discs don’t work as often.
Few gamers want to purchase reused games.
Few gamers want to purchase reused games.
Every collector prefers to purchase new items.
(1 point)
Responses
The developer does not earn a commission on the resale of a game disc.
The developer does not earn a commission on the resale of a game disc.
Older discs don’t work as often.
Older discs don’t work as often.
Few gamers want to purchase reused games.
Few gamers want to purchase reused games.
Every collector prefers to purchase new items.
The price of the disc is often significantly reduced compared to buying a new copy from a retailer or publisher.
Ramon is utilizing social media to gain a wider audience for his newly-released video game. How can he funnel potential players to his game, studio website, and game web page using social media?
(1 point)
Responses
share a screenshot of his video game on various social media platforms
share a screenshot of his video game on various social media platforms
pay followers to share his posts
pay followers to share his posts
hope his ad goes viral
hope his ad goes viral
add a call to action in his posts
(1 point)
Responses
share a screenshot of his video game on various social media platforms
share a screenshot of his video game on various social media platforms
pay followers to share his posts
pay followers to share his posts
hope his ad goes viral
hope his ad goes viral
add a call to action in his posts
Add a call to action in his posts, such as “Check out our game at [insert website or game page link]” to direct potential players to his game, studio website, and game web page using social media.
4 answers