Which of the following statements regarding marketing strategies is FALSE?

Question

A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
B. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market.
C. It is useful to think of the marketing strategy planning process as a narrowing-down process.
D. Developing successful marketing strategies does not need to be a hit-or-miss proposition.

Answer 1

A company doesn't get ahead by doing the same thing that other companies do.