Which of the following risk/profit scenarios is most likely to result in a new product being successful?

Question

a. High risk/high profit
b. High risk/low profit
c. Low risk/high profit
d. Low risk/low profit
e. None of the above

Answer 1

c. Low risk/high profit

In general, a new product is more likely to be successful if it has a lower level of risk and a higher potential for profit. This allows for a smoother launch and greater financial return on investment.