Which of the following is true of the association between brand loyalty and attitude toward the brand?
As brand loyalty increases, attitude toward the brand increases
There is a moderately strong relationship between the two variables
. The relationship can be attributed to more than simply random fluctuations
There is a linear relationship between the two variables
All of the above
2 answers
Assuming that you have a moderately strong correlation between the two variables (which you do not indicate), AOA.
All of the above