Which of the following is the most appropriate way to decide that a new has failed?
a. It is pulled from the market within a year of its introduction
b. It fails to produce a profit within two years of its introduction
c. Its market share is less than one percent
d. It’s revenues never reached a predetermined level
e. It fails to achieve most or all of the objectives set for it
1 answer
e. It fails to achieve most or all of the objectives set for it