Question

Which of the following is NOT a typical time to perform market research as listed by April Bell?
Responses

During product development when a company is trying to determine what the new product should be
During product development when a company is trying to determine what the new product should be

When a product has been on the market for a while and needs to be improved
When a product has been on the market for a while and needs to be improved

Throughout a product's life cycle when a company needs to know if customers are satisfied with the product
Throughout a product's life cycle when a company needs to know if customers are satisfied with the product

After a product is discontinued when a company needs to know if people want the product back
After a product is discontinued when a company needs to know if people want the product back

Answer 1

The option that is NOT a typical time to perform market research, as listed by April Bell, is:

**After a product is discontinued when a company needs to know if people want the product back.**

Typically, market research is conducted during the product development phase, after a product has been on the market, and throughout a product's life cycle, but it is less common to conduct market research on a product after it has been discontinued.