Which of the following is NOT a quantitative research method?

Responses

A questionnaire at your restaurant table which asks how happy you are with your food and service
A questionnaire at your restaurant table which asks how happy you are with your food and service

A group discussion about the features group members want in a new cell phone
A group discussion about the features group members want in a new cell phone

A survey over the phone at the end of a cable service phone call
A survey over the phone at the end of a cable service phone call

An experiment which compares the Internet speed of two competing providers

1 answer

The option that is NOT a quantitative research method is:

A group discussion about the features group members want in a new cell phone.

This type of research is qualitative in nature, as it focuses on gathering in-depth insights and opinions from participants, rather than quantifying data through structured responses, which is characteristic of quantitative methods.