Which of the following describes controllable factors?

Responses

Factors which a business can use to influence consumers
Factors which a business can use to influence consumers

Factors which cannot be changed
Factors which cannot be changed

Factors which identify the needs and wants of consumers and the best method for satisfying them
Factors which identify the needs and wants of consumers and the best method for satisfying them

Factors which represent the actual good or service produced to meet a consumer need

1 answer

The response that best describes controllable factors is:

Factors which a business can use to influence consumers.

Controllable factors, often referred to as the marketing mix (or the 4 Ps: Product, Price, Place, Promotion), are elements that a business can modify to better meet the needs and desires of consumers.