Which of the following decisions would be considered part of the "product" element of the marketing mix?

Question

Responses

Whether to put a product on a table or shelf
Whether to put a product on a table or shelf

Whether to make a product blue or red
Whether to make a product blue or red

Whether to make a product $5 or $10
Whether to make a product $5 or $10

Whether to have a sale on product A or product B

Answer 1

The decision that would be considered part of the "product" element of the marketing mix is:

Whether to make a product blue or red

This decision relates to the characteristics and features of the product itself, which is a core component of the product element in the marketing mix. The other options pertain more to placement, pricing, and promotional strategies.