Which of the following decisions would be considered part of the "product" element of the marketing mix?

Question

Responses

Whether to put a product on a table or shelf
Whether to put a product on a table or shelf

Whether to make a product blue or red
Whether to make a product blue or red

Whether to make a product $5 or $10
Whether to make a product $5 or $10

Whether to have a sale on product A or product B
Whether to have a sale on product A or product B

Answer 1

The decision that would be considered part of the "product" element of the marketing mix is:

Whether to make a product blue or red

This decision pertains to the product's design and attributes, which are core components of the product element of the marketing mix. The other options relate to placement (shelf/table), pricing ($5 or $10), and promotion (sale on product A or B), which are part of other elements of the marketing mix (Place, Price, and Promotion, respectively).