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Which of the following can help you evaluate the performance of your ads and other marketing strategies?

A.
Asking competitors what they think of your advertising strategy
B.
Collecting secondary data about your target market
C.
Asking customers how they found out about your company or product
D.
Sending out a press release multiple times

11 answers

To effectively evaluate the performance of your ads and other marketing strategies, the most relevant option among those provided is:

C. Asking customers how they found out about your company or product.

This approach allows you to gather direct feedback on the effectiveness of your advertising and marketing efforts by understanding which channels are driving awareness and interest.

Options A, B, and D are not as effective in evaluating performance. Asking competitors may not yield honest or useful insights, collecting secondary data might inform you about the market but doesn't directly measure the performance of your current strategies, and sending out multiple press releases is more about outreach than evaluation.

Which of the following types of ads is most likely to feel personal?
A.
A newspaper advertisement that includes the company logo
B.
A brightly colored magazine ad
C.
A billboard with a photo of a celebrity
D.
A radio ad that is read by a trusted radio host

The type of ad that is most likely to feel personal is:

D. A radio ad that is read by a trusted radio host.

Radio ads delivered by a trusted host can create a sense of connection and intimacy with the audience, making them feel more personalized. The host's voice and familiarity can make the message feel more relatable, as opposed to the more generic or impersonal nature of print or billboard ads.

Which of the following types of advertising is most likely to help establish your company's credibility?
A.
Word of mouth promotion
B.
Internet advertising
C.
Radio advertising
D.
TV advertising

The type of advertising that is most likely to help establish your company's credibility is:

A. Word of mouth promotion.

Word of mouth promotion often comes from satisfied customers and trusted recommendations, which can significantly enhance a company's credibility. People tend to trust personal endorsements and experiences over traditional advertising methods, making word-of-mouth one of the most powerful tools for establishing credibility.

While internet, radio, and TV advertising can help build brand awareness, they may not inherently provide the same level of trust and credibility that comes from personal recommendations.

Which of the following is an example of a sales promotion?
A.
Pay per click Internet advertising
B.
A coupon that expires in one month
C.
A company newsletter
D.
A permanent price reduction

The example of a sales promotion is:

B. A coupon that expires in one month.

Sales promotions are short-term incentives designed to encourage the purchase of a product or service. Coupons, especially those with expiration dates, are typical examples of sales promotions as they create urgency and encourage consumers to take immediate action.

The other options, while they may be part of broader marketing strategies, do not fit the definition of a sales promotion in the same way.

Which of the following types of advertising has the advantage of being especially affordable?
A.
Magazine advertising
B.
Infomercials
C.
Internet advertising
D.
Billboard advertising

The type of advertising that has the advantage of being especially affordable is:

C. Internet advertising.

Internet advertising can be very cost-effective compared to other forms of advertising. It allows for targeted campaigns, lower costs, and various pricing models (such as pay-per-click, social media ads, and display ads) that can fit different budgets. This flexibility makes it accessible to companies of all sizes, making it a more affordable option compared to magazines, infomercials, and billboards.

Word of mouth promotion is also known as what?
A.
Personal selling
B.
Viral marketing
C.
Direct marketing
D.
Institutional advertising

Word of mouth promotion is also known as:

B. Viral marketing.

While "viral marketing" typically refers to online strategies that encourage users to share content widely (thus creating a rapid spread of information), it encompasses the broader concept of word of mouth promotion, as both rely on personal recommendations and the organic sharing of information among consumers.

However, it's worth noting that "viral marketing" often implies a digital context, while word of mouth can occur in various forms, both online and offline. While personal selling, direct marketing, and institutional advertising are distinct concepts, they do not accurately describe word of mouth promotion.