Which of the following best explains why broadcasting companies pay for the right to broadcast sporting events?

(1 point)
Certain sporting events
• are culturally important to the nation.
Local viewers demand
• that broadcasting companies show sports.
Games attract viewers,
• which helps boost advertising revenue.
Broadcasting companies
• want to support local teams.

1 answer

The statement that best explains why broadcasting companies pay for the right to broadcast sporting events is:

Games attract viewers, which helps boost advertising revenue.

This option highlights the primary commercial motivation behind broadcasting rights, as attracting large audiences through popular sports can significantly increase advertising income.