Which of the following best describes the process of market segmentation?

Question

Responses

When marketers break up marketing efforts chronologically by month
When marketers break up marketing efforts chronologically by month

When marketers divide the mass market based on shared characteristics
When marketers divide the mass market based on shared characteristics

When marketers distinguish between marketing efforts based on cost
When marketers distinguish between marketing efforts based on cost

When marketers approach the mass market with small pieces of undeveloped marketing ideas

Answer 1

The best description of the process of market segmentation is:

When marketers divide the mass market based on shared characteristics.

Market segmentation involves categorizing potential customers into groups based on specific characteristics such as demographics, psychographics, behavior, and needs, allowing for more targeted marketing efforts.