The following options can be considered ethical standards:
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Guidelines that control the behaviors within a group or organization - This can reflect ethical standards as they aim to shape conduct in a way that aligns with moral principles.
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Principles that promote good behavior, fairness, and kindness - This directly indicates ethical standards as they are based on ideals of morality and ethical conduct.
The other two options, while possibly relevant to safety and order, are not specifically about ethics:
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Instructions that ensure the safety of others within a particular location - This pertains more to safety protocols than ethical standards.
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Rules of a particular place that govern actions and are enforced by penalties - This refers more to laws or regulations rather than ethical standards, which are often based on moral principles and may not necessarily involve formal enforcement.
Thus, the first and last options are most aligned with the concept of ethical standards.