The advertising claim that uses a bandwagon approach is: "Don’t be the only one not using Brand X."
The bandwagon approach suggests that one should join others in using a product, implying that if everyone is using it, you should too.
1 answer
The advertising claim that uses a bandwagon approach is: "Don’t be the only one not using Brand X."
The bandwagon approach suggests that one should join others in using a product, implying that if everyone is using it, you should too.