Question

Which model of persuasion appeals to logic?

Answer 1

The model of persuasion that appeals to logic is known as the **Elaboration Likelihood Model (ELM)**. Within this model, the central route to persuasion engages individuals by presenting logical arguments and evidence, appealing to their reasoning and critical thinking. This approach typically involves careful consideration of the information presented, leading to more durable attitude change.

Additionally, the use of logical reasoning is often associated with the **Cialdini's Principles of Persuasion**, particularly in the principle of authority, where expert testimony and rational arguments strengthen the persuasive message. Overall, logical appeals are crucial in various persuasive communication strategies, particularly in situations where the audience is motivated to engage thoughtfully with the content.