Which model of persuasion appeals to logic? Which one appeals to ethics? Which one appeals to emotion?

Answer 1

The models of persuasion that correspond to logic, ethics, and emotion are as follows:

1. Logic: The model that appeals to logic is known as Logos. Logos relies on reasoning, facts, and logical arguments to persuade the audience.

2. Ethics: The model that appeals to ethics is called Ethos. Ethos establishes the credibility and character of the speaker or writer, aiming to instill trust and authority regarding the subject matter.

3. Emotion: The model that appeals to emotion is referred to as Pathos. Pathos seeks to evoke an emotional response from the audience, using feelings to persuade.

These three appeals—Logos, Ethos, and Pathos—are foundational concepts in rhetoric and persuasive communication.