Question

Which model of persuasion appeals to logic?
Which one appeals to ethics?
Which one appeals to emotion?

Answer 1

In the context of persuasion, the models generally correspond to the following:

1. **Logos**: This model appeals to logic and reason. It involves using facts, statistics, and logical arguments to persuade the audience.

2. **Ethos**: This model appeals to ethics and credibility. It involves establishing the credibility and trustworthiness of the speaker or writer to persuade the audience.

3. **Pathos**: This model appeals to emotion. It aims to evoke emotional responses in the audience to persuade them.

These three modes of persuasion—logos, ethos, and pathos—were identified by the ancient Greek philosopher Aristotle and are fundamental concepts in rhetoric.