Which model of persuasion appeals to logic? Which one appeals to ethics? Which one appeals to emotion?

Answer 1

In the context of persuasion, the following models correspond to logic, ethics, and emotion:

1. Appeals to Logic: This appeal is represented by logos. Logos involves the use of reason and logical arguments to persuade an audience. This may include facts, statistics, evidence, and well-structured arguments.

2. Appeals to Ethics: This is represented by ethos. Ethos relies on the credibility and ethical character of the speaker or writer. It aims to establish trust and authority, convincing the audience that the persuader is knowledgeable and morally upright.

3. Appeals to Emotion: This appeal is represented by pathos. Pathos seeks to evoke emotional responses from the audience, utilizing feelings such as empathy, fear, joy, or anger to sway their opinions or actions.

These three modes of persuasion—logos, ethos, and pathos—were famously articulated by Aristotle in his work on rhetoric.