In general, the position most commonly associated with consumer marketing companies rather than B2B (business-to-business) companies is brand manager.
Brand managers focus on creating and maintaining a brand’s image and identity in the consumer market, which often involves strategies to appeal directly to individual consumers. In contrast, B2B companies typically have different roles that focus on client relationships, corporate branding, and the unique dynamics of selling to other businesses, which may not emphasize traditional brand management in the same way.
Product managers and personnel managers can exist in both consumer and B2B contexts, as they are more focused on product development and human resources, respectively.
1 answer