The kind of analytics that would explore why customers spend longer on some pages of a website than on others is diagnostic analytics. This type of analytics helps in understanding the reasons behind certain behaviors or outcomes by analyzing historical data.
Which kind of analytics would explore why customers spend longer on some pages of a website than on others? (1 point) Responses predictive analytics predictive analytics outcome analytics outcome analytics diagnostic analytics diagnostic analytics prescriptive analytics
3 answers
are you sure
Yes, I am sure. Diagnostic analytics is focused on explaining reasons behind past outcomes and behaviors by examining historical data and identifying patterns. In the context of exploring why customers spend longer on some pages of a website than others, diagnostic analytics would analyze user engagement data to understand the factors contributing to the differences in time spent on those pages.
To clarify the other types of analytics mentioned:
- Descriptive analytics summarizes past data to understand what happened.
- Predictive analytics anticipates future outcomes based on historical data.
- Prescriptive analytics suggests actions based on data analysis and modeling.
- Outcome analytics focuses on the results or outcomes from specific actions.
Given your question, diagnostic analytics is indeed the most appropriate choice for exploring the "why" behind customer behavior on website pages.