Which consumer choice model involves prioritizing service attributets and then using minimum level cutoffs when evaluating a service?
A. Conjunctive
B. Disjunctive
C. Lexicographic?
I think it is A. but I am not certain. Help!
A. Conjunctive
B. Disjunctive
C. Lexicographic?
I think it is A. but I am not certain. Help!