The answer to whether print, broadcast, or internet advertising increases sales would fall under Advertising research. This type of research specifically evaluates the effectiveness of different advertising methods and campaigns in driving sales and customer engagement.
- Product research focuses on the product itself, including its design, features, and usability.
- Sales research is more about analyzing sales processes, sales strategies, and sales performance.
- Market research examines the overall market landscape, including consumer preferences and competitive analysis.
Therefore, for understanding the impact of various advertising mediums on sales, Advertising research is the most appropriate choice.
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