When the owners of a craft and hobby store added a line of lawn and garden products, they were surprised that so few of their customers even seemed to notice, much less buy any of the new products. Which product mix strategy is MOST likely the cause of their troubles?
(1 point)
width of product lines
Olength of total products
O depth of variations of products
O product mix consistency
1 answer
The most likely cause of their troubles is the lack of product mix consistency. Adding lawn and garden products to a craft and hobby store may not align with the store's existing product mix, causing customers to overlook or not be interested in the new products.
1 answer