When the owners of a craft and hobby store added a line of lawn and garden products, they were surprised that so few of their customers even seemed to notice, much less buy any of the new products. Which product mix strategy is MOST likely the cause of their troubles?
(1 point)
width of product lines
length of total products
depth of variations of products
product mix consistency
1 answer
The product mix consistency is most likely the cause of their troubles. By adding lawn and garden products to a craft and hobby store, the owners may have created a lack of consistency in their product mix, making it difficult for customers to understand the store's focus and leading to a lack of interest in the new products.