when the markers of a well respected brand of appliances reduce the price on their flagship dishwasher they were hoping to dominate the domestic dishwasher market which pricing policy did the company most likely follow
1 answer
The company most likely followed a penetration pricing strategy, where they initially set a low price on their flagship dishwasher in order to capture a larger market share and attract more customers. This strategy is commonly used by companies to gain a foothold in a competitive market and establish their brand as a market leader.