The best word to describe the kind of market Manuel is operating in is C. industrial. This is because he is targeting smaller businesses that typically lack their own HR departments, which falls under the category of business-to-business (B2B) services rather than individual consumers.
When Manuel started his online HR consulting firm, he knew that most of his customers would be smaller businesses without HR departments. Which word best describes the kind of market Manuel is operating in?
A. geographic
B. psychographic
C. industrial
D. consumer
1 answer