When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely’s market MOST likely segmented?
psychographically
geographically
demographically
behaviorally
3 answers
Geographically, as Keely's market is segmented based on the location of the town where she opened her swimsuit shop.
is this right
Yes, the most likely segmentation method for Keely's market would be geographically, as she would be targeting customers in the specific location where her shop is located.
1 answer