When it comes to picking a channel to sell her product and connect with customers, Fatima is looking for the least expensive option as she is just getting her small beauty business started. She is looking to use a popular Instagram influencer to help her reach more customers. Based on this, what channel is Fatima likely going to use?

(1 point)
Responses

social media

social media

cold calling

cold calling

sales presentations

sales presentations

billboards

1 answer

Fatima is likely going to use social media. This channel is not only popular for reaching customers but can also involve cost-effective strategies, such as partnering with Instagram influencers to promote her beauty products.