Fran is attempting to create a unique selling proposition. This is evident as she has integrated a distinctive element—opera music—into her brand experience, contributing to her shop's identity and setting it apart from competitors.
When Fran opened her chocolate shop, she didn’t know if her customers would appreciate the opera music that she constantly played inside the store. But after getting positive feedback from customers, she realized that the opera music was becoming part of her brand, so she hired employees who also loved opera and let them choose the musical playlists during their shifts. What is Fran attempting to create? (1 point) Responses a B2B business a B2B business a unique selling proposition a unique selling proposition a geographic segment a geographic segment a marketing network.
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