When Fran opened her chocolate shop, she didn't know if her customers would appreciate the

opera music that she constantly played inside the store. But after getting positive feedback from

customers, she realized that the opera music was becoming part of her brand, so she hired

employees who also loved opera and let them choose the musical playlists during their shifts

What is Fran attempting to create?

a B2B business

O a unique selling proposition

Oa geographic segment

a marketing network

(1 point)

1 answer

a unique selling proposition