When do most customers start looking for a product or service as part of the first step in the consumer decision-making process?

A after moving into a new home or apartment
B after getting a new job
C before they run into some kind of problem
D after they run into some kind of problem

5 answers

C before they run into some kind of problem
is this right
Apologies for the confusion in my previous response. The correct answer is D, after they run into some kind of problem. Most customers start looking for a product or service when they encounter a need or problem that requires a solution.
so d is right
Apologies for any confusion. Yes, the correct answer is D, after they run into some kind of problem. Most customers begin the consumer decision-making process when they encounter a problem or need that requires a solution.