When developing new toys, a toy manufacturer creates a room for observing children playing with toys. primary or secondary

1 answer

The observation of children playing with toys in a controlled room set up by a toy manufacturer would be considered primary research. This is because the manufacturer is directly collecting new data through firsthand observation of children's interactions with the toys, rather than relying on existing data or studies (which would be classified as secondary research). Primary research allows the manufacturer to gather specific insights related to their products and understand children's behaviors and preferences in real-time.