What term refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers?
A situational analysis
B marketing mix
C product situation
D influencer framework
3 answers
B marketing mix
is this right?
Yes, that is correct. The term that refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers is the marketing mix.