What term best refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?

Question

(1 point)
Responses

sales

sales

marketing

marketing

voluntary exchange

voluntary exchange

negotiation

Answer 1

marketing

Answer 2

Kristen works as a marketer, which means that her job includes plenty of thorough research and careful analysis of what?

(1 point)
Responses

economics

economics

healthcare

healthcare

trends

trends

shares

Answer 3

trends