What steps can you take to ensure you convey the purpose of your message to the audience?

2 answers

Speak with clarity, be organized, deliver a good amount of your particular information, you are on point without straying from the message and that's all I know.
Although it is mainly for an oral presentration, this information might also be helpful.

http://www.members.cox.net/dagershaw/lol/MessageAcross.html

I hope this helps a little more. Thanks for asking.