3M's main market for promoting this produc were college students. Their goal was to raise awareness of the Post-it flag highlighters within the the college community as much as possible. They used print ads in college newspapers and TV ads and relayed on word of mouth through students who had used the product. They made sure to have appealing packaging and to gain distribution in bookstores (Kerin et al. pg14).
other ways 3M may have been able to promote the product is to perhaps hand them out in college campuses or during events like career recruiting events/job fairs or seminars. Also, facebook is geared towards college students or at least was so there's a huge number of students on Facebook, 3M can easily run ads on Facebook to promote their product.
what special advantages and potential problems did 3m have in introducing a new highlighter with flags product for college students in 2004
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