what should you write in the about in a linkedIn profile

Answer 1

When writing the "About" section in your LinkedIn profile, keep in mind that it acts as your professional summary. Its purpose is to provide a brief overview of your background, skills, accomplishments, and goals. Here are some things you should consider including:

1. Professional background: Start by introducing yourself, mentioning your current role, and providing a brief description of your professional experience. Highlight your key responsibilities, industry expertise, and the companies you have worked for.

Example: "I am a seasoned Marketing Manager with 8+ years of experience in developing and executing successful marketing strategies for leading global tech companies."

2. Key skills: Identify and list your core skills that are relevant to your career and industry. Focus on those that differentiate you and highlight your expertise.

Example: "My key skills include digital marketing, social media management, content creation, and campaign optimization."

3. Achievements: Highlight notable achievements or results you have achieved in your career. Quantify your accomplishments wherever possible to provide concrete evidence of your capabilities.

Example: "Led marketing campaigns that resulted in a 20% increase in website traffic and a 15% boost in lead generation."

4. Passion and career goals: Discuss your passion for your field or industry, and share what motivates you professionally. Briefly mention your career goals and aspirations.

Example: "I am passionate about leveraging digital marketing strategies to drive business growth and build strong brand presence. My goal is to contribute to a dynamic organization where I can apply my expertise and continue to learn and grow."

5. Industry knowledge and thought leadership: Highlight any industry-specific knowledge, certifications, or thought leadership activities. Mention any publications, presentations, or awards that demonstrate your expertise.

Example: "I hold certifications in Google Ads and have written articles on marketing trends published in prominent industry blogs."

6. Personal touches: Include some personal details to showcase your unique personality and make a connection with readers. It could be an interesting hobby or activities that inspire you.

Example: "In my free time, I enjoy experimenting with new recipes and discovering hidden gems in the city's food scene."

Remember to keep your "About" section concise and easy to read. Use bullet points or short paragraphs to make it scannable for busy recruiters or potential connections.