What should you do next?

Refine your hypothesis.
Come up with a theory to explain why movie preference is only sometimes related to birth week.
Perform further interviews until you find more people who prefer horror movies.
Assume that the 10 people you interviewed were lying about their birth week. Conduct further interviews in which you ask movie preference first and only ask about birth week when people say they like horror movies.

1 answer

To move forward effectively, it's important to consider the best approach for gathering valid and reliable data. Here's a suggested plan:

  1. Refine your hypothesis: Before conducting further interviews, refine your hypothesis based on any patterns or insights you have gathered so far. This will help you focus your next steps.

  2. Develop a theory: Create a theoretical framework that explains why movie preference might correlate with birth week only in certain cases. Consider factors such as cultural influences, seasonal affective disorders, or differences in socialization based on birth months.

  3. Conduct targeted interviews: Instead of making assumptions that the initial interviewees were lying or changing the order of your questions, aim for a balanced approach:

    • Conduct further interviews with diverse groups of people to confirm or challenge your existing findings.
    • Include questions about both movie preferences and birth weeks, ensuring that you gather data on a larger sample size for more reliable statistical analysis.
  4. Explore demographics: Look into if demographic factors (age, gender, location) might influence movie preferences alongside birth weeks.

  5. Analyze data: After collecting more data, analyze it to identify any patterns or correlations. Use statistical methods to evaluate whether there is a significant relationship between birth week and movie preference.

By applying a structured approach that emphasizes hypothesis testing and comprehensive data collection, you can arrive at stronger conclusions about the relationship between movie preferences and birth weeks.

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