What kind of marketing involves using methods such as direct mail, telemarketing, email marketing, catalog selling, or direct-action advertising to communicate with customers on a one-to-one basis so that they can buy a product or service?

Question

(1 point)
Responses

indirect marketing

indirect marketing

direct marketing

direct marketing

promotional marketing

promotional marketing

institutional marketing

Answer 1

The kind of marketing that involves using methods such as direct mail, telemarketing, email marketing, catalog selling, or direct-action advertising to communicate with customers on a one-to-one basis is called direct marketing.