What kind of marketing involves using methods such as direct mail, telemarketing, email marketing, catalog selling, or direct-action advertising to communicate with customers on a one-to-one basis so that they can buy a product or service?

Question

A. indirect marketing
B. direct marketing
B. promotional marketing
D. institutional marketing

Answer 1

B. direct marketing

Answer 2

is this right

Answer 3

Yes, that is correct. Direct marketing involves using methods such as direct mail, telemarketing, email marketing, catalog selling, or direct-action advertising to communicate with customers on a one-to-one basis in order to encourage them to purchase a product or service.