What kind of marketing focuses on using methods like billboard advertising, viral marketing, and internet marketing to reach a large number of people all at once rather than targeting customers on a one-to-one basis?

Question

(1 point)
Responses

promotional marketing

promotional marketing

direct marketing

direct marketing

institutional marketing

institutional marketing

indirect marketing

Answer 1

The type of marketing that focuses on using methods like billboard advertising, viral marketing, and internet marketing to reach a large number of people all at once is called promotional marketing.