Question

What kind of marketing focuses on using methods like billboard advertising, viral marketing, and internet marketing to reach a large number of people all at once rather than targeting customers on a one-to-one basis? (1 point) Responses promotional marketing promotional marketing direct marketing direct marketing institutional marketing institutional marketing indirect marketing indirect marketing

Answer 1

The kind of marketing that focuses on using methods like billboard advertising, viral marketing, and internet marketing to reach a large number of people all at once, rather than targeting customers on a one-to-one basis, is typically referred to as:

Promotional Marketing

Promotional marketing includes tactics that encourage short-term purchase, influence trial and quantity of purchase, and are very measurable in volume, share and profit. These methods aim to create a buzz, increase awareness, and ultimately drive sales by reaching out to a broad audience at once through various channels. This contrasts with direct marketing, which often seeks to foster a direct, one-to-one relationship with customers.