What is the term that describes a form of marketing in which the public is led to believe that an organization's products or policies are environmentally friendly.(1 point)

Question

What is the term that describes a form of marketing in which the public is led to believe that an organization's products or policies are environmentally friendly.(1 point)
Responses

commodification
commodification

Cruise ship industry
Cruise ship industry

ecotourism
ecotourism

greenwashing
greenwashing

GPT-4o mini · Answer

The term that describes a form of marketing in which the public is led to believe that an organization's products or policies are environmentally friendly is **greenwashing**.