what is the rhetorical appeal in this sentence? Pathos or ethos?

"A geek, according to Webster's New World Dictionary, is a street performer who shocks the public by biting off heads of live chickens. It is a telling fact about our language and our culture that someone educated to pursuit of knowledge is compared to a freak biting the head off a live chicken"
I was thinking it would be ethos, because it somewhat refers to the morals of our culture. But then again, it could be pathos because his word choice provokes feelings for the reader?