what is the purpose of using attack language in advertising?

Question

A to make the featured product or service seem like a solution to a big problem
B to make the audience feel bad about themselves
C to make the audience think poorly of people who do not use the product
D to make the competitor or other product seem negitive

Answer 1

The purpose of using attack language in advertising is primarily:

D to make the competitor or other product seem negative.

This tactic aims to highlight the shortcomings of competing products or services, thereby positioning the advertised product as a superior choice. While options A, B, and C may also describe aspects of advertising strategies, they do not capture the essence of "attack language" as it specifically pertains to diminishing competitors in the audience's eyes.