What is the purpose of elevator pitch?

1 answer

The purpose of an elevator pitch is to succinctly and effectively communicate the core message or value proposition of a product, service, or idea in a short period of time, typically in the time it takes to ride an elevator (about 20-30 seconds). It is intended to grab the attention of the listener, spark interest, and leave a memorable impression. Elevator pitches are often used in networking, job interviews, sales pitches, or any situation where a concise and impactful introduction is needed.