What is the purpose of a mission statement

Question

To define the present purpose of a business
To describe the accomplishments of a business
To tell employees about core beliefs and priorities
to describe the very best possible future for a company

Answer 1

All of the options listed could potentially be elements of a mission statement, but the correct answer is:

To define the present purpose of a business.

A mission statement is a concise statement that outlines the reason for a company's existence and its overall purpose. It typically communicates the goals, values, and primary focus of the organization. It helps provide direction and serves as a guiding principle for decision-making and strategic planning. While a mission statement may mention core beliefs and priorities, and occasionally touch on accomplishments or future aspirations, its main purpose is to clearly define the company's present purpose and reason for being.