What is the purpose of a marketing mix? (1 point) Responses
A. to use influential people to promote products or services to customers
B. to determine how much money a company can spend to promote its products or services across all the channels they selected during the marketing research phase
C. to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers
D. to identify how all the parts of the product or service the businesses sell relate to the core needs of customers
1 answer
C. to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers